You Are Capital

Last year, an M&A in the Adtech industry was in progress between Magnum Capital, one of the biggest private equity firms in Spain, and its subsidiary, SunMedia, a leading Adtech company. They were pursuing the acquisition of AdPone, an advertising technology company that specializes in programmatic advertising in display ads.

You are Capital, an international corporate finance consulting firm specializing in mergers and acquisitions (M&A), was approached for financial advice. The mandate was to strike a deal between the private equity and its subsidiary.

You are Capital had to find a price evaluation with the private equity and then formulate a strategy for the merger. Both companies agreed on part cash and part share payment based on future performance. It had to evaluate the counterpart for paying in shares. Though it was a complex transaction, the financial expertise gained over 30 years and business acumen guided You are Capital to successfully handle the M&A.

The expert team at You are Capital has taken numerous companies under its umbrella and handheld them through their transitions during M&A. Besides mergers and acquisitions, its portfolio encompasses private placements, pre-IPO advisory, public-to-private, private equity advisory, strategic advisory, structured financing, and all other activities of corporate finance.

You are Capital primarily caters to three major groups: entrepreneurs, large firms, and multinational companies. It works like an investment bank for entrepreneurs, its largest client group.

"Being sector specialists, we think outside the box and generate unique 'proportunity deals' that private equity firms have never heard of," says Jean François Alandry, CEO of You are Capital.

Equity firms with partial deals, a company looking to buy or sell, competitors trying to merge, or partners wishing to split all result in new property deals that You are Capital excels in.Technology is the primary segment for You are Capital, witnessing the largest M&A in recent years.In addition to technology, health, environment, B2B, food, and hospitality sectors are major industries that fall under its M&A market spectrum.

Based in Spain, with an independent international network of expert teams in Italy, Brazil, France, Germany, Turkey, and other countries, You are Capital is known as an ‘international specialist’ for cross-country M&A. It has more than 30 partners worldwide that practice a focused approach for cross-border M&A in the mid-market segment.

Time is of the essence for You Are Capital, especially when dealing with technology-based cross-border M&A. It is important to offer the best deal to the concerned private equity firms from the beginning to keep the stakeholders motivated to follow through the whole M&A process.

Twelve financial experts make up the core team at You are Capital, which follows a state-of-the-art process for the execution of deals. They diligently structure the process, negotiate with the counterparties after various rounds of discussions and negotiations, and prepare documents like MBO, LBO, LOI, AOI, and AA, to name a few.

You are Capital follows strict rules for compliance with the guidelines in the mid-market industry. A compliance officer checks on the mandate committee and each company's market stand, core ethical values, and beliefs. The team works closely with each client, keeping their welfare in mind and checking if certain mandates are acceptable.

In line with its values, You are Capital believes there is a need to look beyond financial gain and be sensitive toward people and their needs, bringing a personal touch to the financial services offered. Psychological understanding takes precedence, especially with clients from different countries, cultures, ethnicities, languages, and beliefs.

The expert international team, with its diverse knowledge, backgrounds and experiences, understands clients’ needs and helps them with utmost sincerity and professionalism. You are Capital’s international specialist status and reputation of being a non-conflicting independent organization, builds client confidence and makes the M&A process smooth.

Professional interventions and mutually beneficial advice from You are Capital has established it as a ‘go-to’ financial consulting firm that brings the best M&A deals to its clients with a personal touch, reinforcing cross-border corporate synergies between them.