Marko Maras, Trustfull | Financial Services Review | Top RegTech Solutions Companies in EuropeMarko Maras, CEO
Trustfull is a digital risk intelligence platform that offers a comprehensive range of modules designed to empower customers in evaluating user risk during critical phases such as account opening and authentication. Catering to a variety of use cases, the modules leverage a robust library of APIs, allowing clients to conduct in-depth analyses of users by examining their digital footprints. It helps businesses combat fraud and money laundering to ensure compliance with the financial regulations.

“In the era of deepfakes and AI generated content, we recognize that traditional identity verification methods fall short against sophisticated fraudsters and money launderers, emphasizing the need for advanced technologies to bolster defence against these activities,” says Marko Maras, CEO of Trustfull.

As a result, the firm introduced digital footprint intelligence, which meticulously analyses a variety of user characteristics including mobile numbers, email addresses, IP addresses, devices and browsers. Such an intricate analysis detects numerous trust and risk signals which are integral to the company's proprietary digital risk score. This score is a vital asset for clients, enabling them to thoroughly assess and screen users during onboarding and logins.

In addition to the comprehensive solutions, Trustfull’s platform is equipped with a variety of tools like a rule engine which assists companies in creating custom risk models. Utilizing these tools, alongside the insights and analytics available through the platform, it enhances the accuracy of risk models.

The user-friendly platform allows clients to effortlessly upload historical datasets, providing results within seconds. This streamlined process enables prospects to efficiently assess the accuracy of its digital risk model, emphasizing the firm’s commitment to transparency and customer satisfaction.

The offline back-testing capability of Trustfull is one of its unique selling points, addressing the shortage of IT resources for testing new solutions and eliminating the need for immediate integration into the production environment. Often provided at no additional costs, this analysis offers clients an efficient and hassle-free evaluation of its service capabilities.

Trustfull's best-selling solutions, phone number intelligence and email address analytics along with its primary offering, "account opening protection” provide a deeper understanding of user identities. By conducting silent checks on phone and IP addresses, Trustfull ensures a secure onboarding process without interfering with the customer journey. For mobile numbers, the platform extracts telco-related information, identifies associations with popular chat applications and offers crucial insights for fraud prevention. In the case of email addresses, it gives data on lifespan of the address, associations with external service providers and helps in detecting synthetic identities, offering clients with a comprehensive risk assessment toolkit. Trustfull goes beyond just onboarding by excelling in account takeover protection. The platform's signals are pivotal in identifying suspicious logins, ensuring ongoing security and authenticity of user accounts.

In the era of deep fakes and AI-generated content, we recognize that traditional identity verification methods fall short against sophisticated fraudsters and money launderers, emphasizing the need for advanced technologies to bolster defence against these activities

Trustfull's impact is evident in real-world scenarios, with notable collaborations with financial institutions such as Banca Sella, one of Italy's largest banks. Using the platform for AML checks, the bank could identify potentially suspicious users during the onboarding phase, streamlining manual checks and automating controls. Its quick-check procedures enable real-time reporting of suspicious activities, aligning with the latest regulatory guidelines.

In this era where remote interactions are gaining prominence, Trustfull stands out among technology companies that provide high-end, easy-to-use solutions in digital risk intelligence. Focusing on user-friendly interfaces, advanced analytics and practical tools, the firm exceeds client expectations. By offering seamless integration, continuous security and a commitment to transparency, Trustfull sets a new paradigm for enhanced security and user protection.