Trust Point

Business owners are entering a critical stage where succession decisions can no longer wait. Retirees are stepping into the next phase of life, seeking clarity around long-term planning and financial stability. Women, who are expected to manage an increasing share of wealth, continue to look for financial spaces where they can learn, ask questions, and plan with confidence. These are real transitions, and the demand for thoughtful, personalized support is only growing.

TrustPoint brings that to the table. Every engagement is driven by a team-based model, where experienced professionals collaborate to deliver thoughtful, customized solutions. Fiduciary in structure and client-first in practice, the firm remains free from commissions and product affiliations. Its purpose is to simplify wealth, support transitions, and earn the confidence of those it serves at every stage and for every need.

“We’ve been in business for over a century, and that reflects a long-term investment in our team, our community, and, most importantly, our clients,” says Bill Bosch, CEO.

TrustPoint’s mission centers on preparation, because the most important financial outcomes are shaped well before the actual moment of transition. For business owners considering succession, early conversations can make the difference between a smooth transfer of leadership and a rushed exit that diminishes value. Advance planning opens the door to strategies that reduce tax exposure, address family dynamics, and ensure that the proceeds of a sale support both personal and philanthropic goals. The same principle applies to individuals approaching retirement, where careful life planning transforms decades of saving into sustainable income, creates tax advantages, and provides flexibility to pursue long-held aspirations.

That commitment also extends into initiatives designed for specific groups and future generations. Her Point, TrustPoint’s women-focused program, recognizes that women often approach financial decisions differently, from how they save to how they invest for their families. Through education, shared experiences, and a supportive community, it builds both knowledge and confidence at a time when women are positioned to inherit and manage unprecedented levels of wealth. The same emphasis on education is reflected in the firm’s partnership with the Boys and Girls Club of Greater La Crosse. By introducing middle and high school students to financial concepts like saving, investing, and economic awareness, the program creates a foundation for healthier financial choices in adulthood.

TrustPoint employees volunteer their time to lead these sessions, reinforcing a culture of service while helping the next generation gain valuable skills.

Each of these efforts is driven by the same belief—when people are equipped with knowledge and supported by expert consultation, complex decisions become manageable, transitions feel less overwhelming, and the future—whether personal, professional or generational—becomes more secure.

That same care defines TrustPoint’s approach to all services. Every financial journey is different, so the firm offers integrated solutions. Clients work with credentialed professionals who understand broad strategies and know when to bring in specialized insight.

Investment management aligns portfolios with personal goals and timelines. Retirement planning covers income, healthcare, lifestyle and legacy. Charitable strategies match purpose with outcome. Succession planning includes valuation and family input. Estate planning ensures wealth is passed on as intended.

Clients include business owners preparing to exit, professionals nearing retirement, and families seeking long-term stability. Each relationship begins with conversation and develops into a trusted plan.

This philosophy was evident in a recent engagement. A business owner approached TrustPoint before selling the family company. The goals were to reduce taxes, preserve wealth, and involve the family. TrustPoint structured the sale, created a family foundation, and led open, multi-generational dialogue. What could have caused friction became a shared vision—with results that honored legacy and united the family.

TrustPoint employees lead these sessions as volunteers, reinforcing the firm’s culture of service. The program reflects a belief that early financial education changes communities.

TrustPoint stands apart as a fiduciary wealth management firm serving high-net-worth individuals, families, and business owners. Longstanding relationships, deep local involvement, and a clear commitment to education have positioned TrustPoint as more than a financial partner. It is a trusted presence in moments that matter most.