Rosenberg Chesnov CPA's

The success of a business hinges on the quality of financial decisions it makes during critical junctures. To ensure financial stability, CFOs, and finance and accounting teams work in tandem, managing the overall financial health of a company and keeping its economic engine running smoothly.

However, many businesses, particularly startups, lack the resources to hire a full-time CFO or maintain a comprehensive accounting team. This is precisely where companies like Rosenberg Chesnov come into play, making a significant difference by offering integrated accounting and advisory services that empower clients to make informed and smarter decisions.

Acting as a one-stop shop for financial needs, Rosenberg Chesnov goes beyond conventional accounting services to deliver business, financial, owner advocacy, and advisory services to startups, high-net-worth individuals, and private enterprises.

With deep expertise and ingenuity, its financial experts collaborate with clients to understand their needs and develop solutions that help them take better control of their finances and processes.

“We have been in business for nearly five decades, and our extensive background in the accounting space allows us to specialize in providing customized strategies for clients across industries,” says Jody H. Chesnov, CPA and Managing Partner at Rosenberg Chesnov.

Reimagining Accounting for Startups

Rosenberg Chesnov specializes in providing accounting services specifically tailored for startups. Its wide array of solutions not only strengthens their financial well-being but enables owners to concentrate on areas of growth.

While numerous accounting firms claim to have this specialization, very few have the expertise to back it up. More often than not, those companies outsource the work or provide automated accounting services. Rosenberg Chesnov stands out with a vastly experienced team that employs a detailed hands-on approach, collaborating with owners every step of the way and dealing with their day-to-day operations.

Through its accounting services, it helps build scalable and successful startups by laying out a roadmap to achieve profitability and growth. By leveraging its services, startups can turn their back-office operations into financial powerhouses.

For example, clients can reduce the time spent on resource-intensive and cumbersome tasks like data entry and bookkeeping while leveraging high-level CFO strategies that help them raise capital, tackle compliance issues, and supercharge growth.

Full back office and investor relations services ensure a robust financial engine that yields growth.

“Clients often approach us when they find it challenging to raise capital because they haven’t filed their taxes on time, their books are a mess, and they do not have the right financials in place. We go in and clean their books to provide investors the assurance that the company’s financial health is stable and secure, and we are watching over it,” says Chesnov.

Maintaining transparency is key to positive investor relations. Providing KPIs with forward-looking metrics helps clients and their stakeholders gain insights into the business's future performance and prepare for possible scenarios, such as raising additional capital or expanding the inventory. This clarity and honesty are instrumental in winning new investors and impressing existing ones.

Often, startups are established with a certain business and revenue model but deviate from it over the course of time. In such scenarios, Rosenberg Chesnov acts as their financial therapist, guiding them to identify the gaps in their financial strategies and providing the tools to overcome the challenges as they pivot to a different model. Tapping into its expansive network, built over the years, the team can also bring external specialists on board to assist clients with specific strategies to grow their businesses.

For private enterprise clients, Rosenberg Chesnov ensures functionality and longevity by keeping their financial systems running at full steam, maximizing profitability and growth. Clients can enjoy increased accuracy and visibility of their finances while minimizing tax liability and risks.

Rosenberg Chesnov's personal accounting services are directed toward individuals. It helps them eliminate the complexities involved in financial decision-making and build a secure financial future with confidence.

A Meticulous Approach for Improved Results

Regardless of the type of client, the team stays on top of the latest market developments to advise them on the best ways to drive profitability and limit their risk exposure. That includes emerging technologies, current interest rates, and new tax laws. For instance, if a client has a large sum of money yielding low or no, interest in their checking accounts, it guides them toward investment options like certificates of deposit, money market funds, and treasury bills that can maximize returns while minimizing risk.

Every project begins with a thorough understanding of the client’s business and their specific requirements. After assessing their needs, Rosenberg Chesnov devises a comprehensive financial strategy to improve their accounting functions.

Each decision is made while keeping the client’s interests in mind to provide them with clarity and confidence.

A highly client-centric firm, Rosenberg Chesnov ensures transparent communication and delivers candid and pragmatic advice.

In one instance, a client approached it regarding the possible sale of their company. After analyzing the scenario, it identified that delaying the sale for a number of months would ensure their holding onto the stock and would make some of the client’s shareholders eligible for tax benefits. Under Section 1202 of the Internal Revenue Code, the first $10 million gained from qualified small business stock could be tax-free to each shareholder that qualified. This advice proved valuable to the client, who was able to save millions of dollars in taxes. The team’s extensive experience and in-depth understanding of the nuances of the financial landscape were instrumental in serving the client in the best possible way. In another instance, Rosenberg Chesnov worked with a client to change the structure of a potential sale of their company away from an asset sale and to a stock sale; this change also led the client to save over a million dollars in tax.

Success Driven by a Diverse Team

Rosenberg Chesnov works with clients across the country, spanning verticals like technology, e-commerce, real estate management and investment, entertainment, hospitality, and manufacturing. It aims to expand its services to cater to the growing needs in wealth management, insurance, and payroll.

This is made possible with a team of experts consisting of former CFOs, COOs, bookkeepers, accountants, and business owners who understand organizations from an accounting and tax perspective, as well as from a business standpoint. The diverse team’s deeprooted knowledge of various industries is at the core of delivering the most suitable accounting services for each client.

Rosenberg Chesnov takes great pride in its team working in harmony and by the Rosenberg Chesnov company values. Recruiting members who fit into its culture ensures that all clients are served with the same level of passion and expertise.

Each team member is driven by its values of placing trust and transparency at the core, working diligently, giving back to clients and the community, and learning and adapting to the ever-changing financial landscape, empowering Rosenberg Chesnov to consistently deliver effective financial solutions.

“Combining all these values really makes a difference for clients. We don’t just crunch numbers. We provide advice, expertise, and collaboration,” says Chesnov.