Justin Hightower, National Sales Director“We’re not in the business for profits and our bottom line. We want the best for our clients,” states Justin Hightower, national sales director at Priority Gold.
This client-centric philosophy has fostered long-lasting relationships rooted in genuine care and commitment to acting in the best interest of each client.
Navigating today’s complex financial landscape demands personalized strategies. Priority Gold offers tailored solutions in gold, silver, platinum and palladium. Whether through direct cash purchases or rolling over retirement accounts like IRAs and 401(k)s into precious metals IRAs, the company provides multiple avenues for clients to diversify and fortify their portfolios.
Acquiring precious metals has become essential due to the diminishing value of fiat currencies. Tangible assets backed by intrinsic value are a stable alternative. These assets provide resilience against economic instability, giving individuals confidence in the security of their financial future.
The relevance of this approach is amplified by the challenges facing the U.S. economy. Interest payments on the national debt now exceed $1 trillion, creating a self-realizing cycle of borrowing that drives up inflation and erodes the dollar’s value. This scenario leaves millions of Americans financially vulnerable, underscoring the need for diversification strategies that shield against such volatility. Consumers are feeling the strain as everyday expenses climb. Over the past three years, food prices have surged by 20 percent, electricity costs by 25 percent, and housing expenses by 30 percent. Wages haven’t kept pace, making it increasingly difficult for many to afford necessities. Amid these economic pressures, diversifying with assets with intrinsic value outside the conventional monetary system hedges clients against currency devaluation and the financial uncertainty affecting everyday life.
“When people put their wealth into gold and silver, forms of money that can’t be printed, they don’t suffer these consequences. Their situation is much more tenable, as the value of their assets rises with inflation and offsets all the unexpected costs other people see,” says Hightower.
Quality and authenticity are paramount when purchasing precious metals. Priority Gold offers a carefully curated selection of U.S.-minted gold and silver coins and bars known for their universal desirability and reliability. The company provides exclusive numismatic items for those with specialized interests, like the Four Nations 2024 Gold Bullion Coin Range—a limited-edition series minted by The Royal Mint that blends the heraldic symbols of England, Scotland, Wales and Northern Ireland.
Trust is reinforced through rigorous standards and verification processes. Priority Gold sources products from dealers certified by the Numismatic Guaranty Corporation (NGC) and Professional Coin Grading Service (PCGS), agencies renowned for their stringent quality controls. Each coin or bar undergoes spectrometry and X-ray testing before delivery, ensuring authenticity and eliminating doubt about the products’ legitimacy.
Building Relationships as Precious as Your Assets
The journey with Priority Gold begins with an in-depth initial consultation, during which clients articulate their financial objectives, retirement needs and associated timeframes and gain a deeper understanding of how precious metals can complement their retirement plans.
For us, it comes down to the level of trust our clients have in the individuals who work here
Dedicated account managers listen attentively and ensure that advice and recommendations are tailored to each client’s requirements. Comprehensive insights into the benefits of a Gold IRA are offered, including its tax advantages, growth potential and role in portfolio diversification.
“For us, it comes down to the level of trust our clients have in the individuals who work here. By having these conversations, clients feel the integrity we uphold as a company,” says Hightower.
Following the consultation, Priority Gold’s specialists assess financial goals, time horizons and risk tolerance to determine the selection of precious metal. Then, they devise a personalized strategy that aligns with each client’s financial objectives. Once the selections are made, Priority Gold handles the entire process, from setting up the Gold IRA and managing the necessary paperwork to coordinating with custodians and depositories.
Priority Gold remains updated on client financial objectives through routine consultations and feedback. This proactive approach allows for adjustments in the strategy based on market trends and personal circumstances. Recognizing that ‘informed clients are empowered clients,’ Priority Gold offers clients a comprehensive tracking portal that provides real-time visibility and insight into their precious metal holdings.
It stays deeply attuned to market trends to ensure clients receive the most up-to-date and well-informed investment strategies. A culture of continuous education is fostered where brokers dedicate significant time to learning about the latest developments in the global economy, the dollar’s value, the banking system and emerging digital currencies. They attend conferences and regularly meet to share valuable insights and knowledge.
Priority Gold subscribes to a platform designed for high-net-worth financial and wealth advisors. This platform tracks key economic indicators such as debt levels, interest rates and bankruptcy filings and provides real-time economic data from the Federal Reserve and other government sources. This gives its experts an edge in understanding market fluctuations and anticipating financial risks. Armed with this valuable data, they keep clients informed, allowing them to make sound, data-driven decisions regarding their precious metals.
By partnering with Priority Gold, clients are not just purchasing precious metals but establishing a long-term relationship with a dependable ally dedicated to their success. This commitment to customer-centricity has resulted in personalized service and ethical practices, earning Priority Gold high ratings from reputable organizations like the Better Business Bureau and TrustLink.
Priority Gold’s dedication to building strong customer relationships drives its team to go the extra mile. Its team exemplifies this commitment by building trust through personal interaction and knowledge-sharing, leading to better business outcomes and mutual benefits. This dedication has empowered numerous clients to achieve greater financial stability and independence.
Consider the story of William, a client who approached Priority Gold after suffering a staggering loss of $220,000, nearly half his initial $500,000 investment. The Priority Gold team meticulously analyzed his situation and recommended strategic investments in precious metals. So far, William has recovered approximately 80 percent of his losses and is in a stronger financial position.
Even more compelling is the journey of Joe Hutchinson, who began his relationship with Priority Gold nine years ago. Starting with a modest $25,000 investment in gold and silver, Hutchinson witnessed firsthand the trustworthiness and expertise of Hightower and his team. Impressed by their ability to manage and liquidate investments effectively, he gradually increased his stake to $1.5 million across his family's portfolio. While the gold market increased by 50 percent, Hutchinson's portfolio soared by an impressive 120 percent. This partnership shaped his family's fortune and led Hutchinson to become Hightower's mentor.
At the core of Priority Gold's culture of trust and integrity is company head Scott Courtney, whose philanthropic efforts set the tone for the entire organization. Beyond his nonprofit work, Courtney and his wife have transformed trailers into mobile barbershops and kitchens, spending weekends providing haircuts and meals to people without homes. This spirit of community service permeates the company, with every Priority Gold employee sharing this mission of caring and service.
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We’re not in the business for profits and our bottom line. We want the best for our clients
Supporting Courtney is a team of experienced professionals dedicated to helping clients achieve their financial objectives. Many of its brokers bring over three decades of experience in the precious metals industry, with expertise spanning market intricacies and a passion for numismatics. Their comprehensive knowledge allows them to serve as trusted advisors at every level. Complementing this expertise is a dedicated IRA department that assists clients in transitioning their funds into precious metals accounts. Understanding the daunting nature of such financial moves, these specialists provide guidance and reassurance every step of the way.
By having these conversations, clients feel the integrity we uphold as a company
As the precious metals market continues to evolve, the outlook for gold and silver remains remarkably promising. This year alone, gold's value has seen an increase of 30 percent, solidifying its position as a strong asset class. Analyzing current economic trends suggests a similar trajectory in the coming years. Priority Gold helps investors understand long-term price projections and the strategic importance of these commodities, incorporating precious metals into their portfolios to enhance financial stability in a dynamic landscape.
Committed to remaining a key player in the industry, Priority Gold is dedicated to helping individuals navigate the evolving economic environment. Clients trust that their purchases are grounded in assets with enduring, long-term value, supported by a company whose mission is rooted in trust, integrity and exceptional service.
