Prime Trust Launches Prime Liquidity to Enable Fintech App to Buy, Sell, and Hold Cryptocurrency

Prime Trust does not itself operate as a crypto exchange or act as a broker, enabling the company to focus on the security and integrity of the trade settlements and custody.

Fremont, CA: Prime Trust, the leading B2B financial infrastructure platform for payments, custody, and settlement of alternative assets, announced the launch of Prime Liquidity, a turn-key API-based liquidity engine that enables any fintech app to buy, sell, and hold cryptocurrency.

"As the leader in the financial infrastructure space, we feel a strong calling to leverage our industry leading compliance, payments, and proprietary core software platform to make it easy for fintech innovators to add crypto as an asset to their products. With Prime Liquidity, next-generation financial service apps like Swan are able to integrate cryptocurrency buying, selling, holding and sending capabilities seamlessly into their own web, mobile, and API applications," said Kevin Lehtiniitty, Chief Product Officer at Prime Trust. "The offering is fully turn-key and easy to integrate so our clients can focus on the core of their business. We're proud to offer security and liquidity through our new service and help companies further enhance their users' crypto experience."

This is all frictionless via diverse counterparties already in the PrimeCore ecosystem. Prime Trust does not itself operate as a crypto exchange or act as a broker, enabling the company to focus on the security and integrity of the trade settlements and custody. The liquidity module of PrimeCore enables companies to integrate cryptocurrency buying, selling, and custody capabilities into their applications.

Swan Bitcoin, an automated Bitcoin-only investing app, is the first partner to use Prime Liquidity and seamlessly added Bitcoin buying and selling to their platform. Since Prime Trust ecosystem participants form a deep pool of liquidity across several leading exchanges and market makers, Swan Bitcoin users are set up for a great investing experience with low minimums and great pricing.

"We are thrilled to collaborate with Prime Trust in this venture and have seen real value in using their new service," said Cory Klippsten, CEO of Swan Bitcoin. "The Prime Trust solution is turn-key and simple to integrate into our applications. Prime Liquidity offers our users the security and liquidity they need for an impactful trading experience so we can focus on other important aspects of our business."