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MansionLife.com Brings Invest to Help Scale Its Nationwide Network of Luxurious, Flexible Single-Family Rental Homes
Financial Services Review | Tuesday, January 03, 2023
Mansion Invest allows its members (its guests) to invest in the same homes they can book and become real estate investors and owners.
FREMONT, CA: "Mansion Invest provides a truly unique investment experience that allows retail investors to make real estate investment decisions in ways similar to how they shop for their own dream homes, hopefully, one that can also create tremendous value for them over time. Unlike others in the category, Mansion Invest will provide access to single-family real estate investments for all retail investors, not just high net-worth accredited investors. By creating an experience that provides them the choice of which homes to become an owner/shareholder in," says John Sutton, Founder of Mansion Group and its primary investor. Mansion Group Inc., a Charlotte-based startup founded by investor and retired Red Ventures Chief Digital Officer John Sutton, has come up with Mansion Invest, the industry's first vertically integrated, fractional single-family home rental real estate investment platform. Invest transforms Mansion's clients into partial property owners by allowing them to own a portion of the amazing residences they can reserve across the Mansion network.
"Mansion will enable the everyday investor to invest in homes and communities they believe in. We're creating something extraordinary for neighborhoods that can bring the pride of homeownership to the home rental space, something missing from most REITs. Combine this aspect with the ability for our investors to stay in the homes they invest in or allow their friends and family to book easily in the Mansion app, and you create a new class of SFR rentals that are more connected to the spirit of the community and those that live in it," adds Sutton.
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Mansion will use the Mansion Invest platform to grow its network of innovative, adaptable single-family rental houses across the United States. Through this new platform, Mansion will more than fivefold the number of rental homes available to its members by the end of 2023, allowing the company to enable its members to smoothly transition between its network of homes as they continue their nomadic trips.
With Mansion Invest, retail and institutional investors have easy and scalable access to Mansion's valuable real estate portfolio. Luxury short-term rentals offer excellent fundamentals, including recurring revenue from guest bookings and the stability and appreciating profile of single-family residences. Mansion Invest shareholders will have the opportunity to earn dividend-yielding-passive income with 4 percent - 8 percent targeted annual dividends for most offerings, deposited quarterly, PLUS share in any home appreciation in the event of a sale and the tax benefits associated with REIT taxation for most offerings.
The introduction of Mansion Invest occurs when investors increasingly seek to diversify their portfolios in response to the continued decline of the public markets throughout 2022. The demand for single-family houses as an investment remains high due to their stability and appreciation, but rising interest rates have made this asset class increasingly inaccessible to many investors.
Mansion Group is constructing the single-family rental experience of the future for guests and investors. John Sutton and his co-founders/early investors have committed more than $2 million to grow the business without typical venture financing, far less than their counterparts, indicating their commitment to developing a sustainable, long-term enterprise. Mansion has worked relentlessly over the past three years to acquire the operational knowledge necessary to deliver an exceptional guest experience, which results in exceptional returns for investors in Mansion platform properties. Mansion Group distinguishes itself in the fast-growing tech-enabled single-family rental space by vertically integrating and owning 100 percent of the homes on the platform. This is essential for providing uncompromising hospitality, next-generation intelligent home technology, and a consistent experience across a wide range of locations, as well as allowing Mansion to provide the platform for retail investors to become owners of the single-family rentals on Mansion.
Over 1,900+ stays managed since launching in early 2019; Mansion Group has experience in the complex single-family rental space unmatched by most tech startups. This experience has resulted in consistently positive customer reviews, with many guests citing "hospitality, quality of the design, and excellent attention to detail" as the top reasons for choosing Mansion properties over alternative homes on platforms such as Airbnb. Through the Mansion Life app, buyers can reserve a home with inspirational designs (equipped by the in-house furniture and interior design firm MansionDistrict.com), amazing facilities, hotel-grade housekeeping, and 24/7 concierge services.
Numerous properties in Charlotte, North Carolina, are owned and operated by Mansion Group, which began as a real estate investment company and has become a leader in employing AI-powered analytics to locate investment homes. The company acquired these properties after evaluating them with "TheButler," Mansion's proprietary AI+Human platform, which analyzes thousands of data points such as recent sales, Average Daily Rates of competitors, nearby hotel occupancy, walkability, historical appreciation, and submitted development permits, among others, to identify target investment homes. By expanding into new high-demand southeast U.S. cities by early 2023, Mansion intends to increase its rental investment properties.
The next generation of businesses is those in which users become proprietors. Introducing ownership to the Mansion platform offers the typical investor access to wealth creation and fosters a stronger attachment to the Mansion member experience. Concurrently, Mansion launches location development, resulting in additional growth and chances for people to enjoy the future of house rental.
Mansion Invest is now in closed BETA as Mansion and its FINRA-registered Broker Dealer Dalmore Group seek to register the offering with the SEC. Interested investors can join the waitlist at MansionLife.com; however, a limited number of spots are available.
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