Grifin Unveils Adaptive Investing

Grifin's new approach to investing makes it a part of everyday life, removing the psychological barriers to investing.

FREMONT, CA: “For too long, the financial ecosystem has prioritized profit over people - and this needs an honest change. Adaptive Investing„¢ will turn this on its head and adapt the investment industry to fit into people's lives, wherever they might be on their financial journey. Simply put, it's all about normalizing investing by connecting it with things people already understand and letting people learn by doing in a way that suits them and reflects their unique lifestyles. For the first time, investors won't be a handful of strictly defined categories, but individual people with their own lives and needs, and here's a model that will not just work around that, but celebrate it,” says Aaron Froug, CEO of Grifin.

Grifin, the app that helps people cultivate positive personal finance habits, has unveiled its unique investing technology solution, "Adaptive Investing," for American retail investors. Grifin's technology-driven investing model lowers entry barriers by integrating with each individual's lifestyle to simplify investing, improve financial literacy, and promote good financial habits.

Adaptive Investing„¢ enables people to automatically invest $1 in the places they shop with each purchase, transforming shoppers into investors and spending choices into investment decisions. Purchasing coffee from a publicly traded coffee chain also constitutes a $1 investment in that company. It means that each portfolio is unique to the individual, and no two investment accounts are ever ientical.

Adaptive Investing„¢ allows investors to choose their risk appetites, companies to invest in, and spending limits, allowing them to tailor their investments to their personal and financial needs. The approach will teach them about investing through action and conscious spending decisions.

Grifin founders Aaron Froug and Bo Starr developed and trademarked the Stock Where You Shop investment strategy, which underpins the app's core function of allowing users to invest wherever they shop. By creating an investment solution that fits each individual's lifestyle and spending habits, the app instills confidence in people who often find investing daunting, overwhelming, and intimidating. Adaptive Investing„¢ addresses the psychological barrier that prevents people from taking the first step toward investing.

It aids in overcoming the initial anxieties that many people experience before beginning to invest, such as a lack of funds, a misunderstanding of where to start, or a belief that they are not suited to it. Instead, it demonstrates how people's current shopping decisions are sufficient to get them started and can serve as the foundation for healthy financial habits.