Dr George Ashur, Founder and Managing Director ,Brody Stara, Partner , Blue Hill Venture PartnersDr George Ashur, Founder and Managing Director ,Brody Stara, Partner
During the COVID-19 pandemic, a global community of entrepreneurs united to create cutting-edge technologies, products, and services in the healthcare sector, with a focus on saving lives. This collective effort gave rise to numerous, ground-breaking startups, providing a glimpse into the future of healthcare innovation.

Amid this transformative period, Blue Hill Venture Partners (BHVP), a venture capital firm with a vested interest in the healthcare industry, underwent a metamorphosis of its own.

Established as a subsidiary of a major insurance company with a specialized focus on healthcare, BHVP is strategically positioned to lead the charge in funding early-stage healthcare startups, particularly those centered on mobile healthcare, telemedicine, and remote medical devices. It is renowned for its commitment to supporting emerging businesses with innovative ideas and demonstrating a willingness to take calculated risks, solidifying its position as a formidable player in the venture capital arena.

Finding the Next Big Thing

Discovering a company with the potential to achieve unicorn-level status demands a combination of experience and expertise, qualities which BHVP possesses. The firm is an early-stage venture capital group that is generating significant interest in the post-pandemic era by assisting startups in navigating the complexities of innovation and providing them with the essential funding and mentorship to succeed.

Leveraging decades of experience in the healthcare sector, BHVP has developed a strategic advantage in identifying promising companies. In response to the COVID-19 pandemic, the significance of telemedicine and remote healthcare grew rapidly, prompting the venture capital firm to recognize the importance of advanced technologies in shaping the future of healthcare. This made BHVP instrumental in facilitating the growth of various companies poised to lead the way in this area. “Through our network of clinicians and medical specialists, we understand the market opportunity for our portfolio companies, their tech, and ensure our investment is sound and practical,” says Dr. George Ashur, founder and managing director of BHVP.

Through our network of clinicians and medical specialists, we understand the market opportunity for our portfolio companies and ensure our investment is sound and practical

This experience has manifested into it placing a premium on practicality when looking for the next big thing. An investment opportunity is only considered viable when a company exhibits a robust and sustainable business model. Given that many early-stage start-ups lack this fundamental ingredient, BHVP’s investment strategy prioritizes understanding the participant’s technology, its commercialization potential, and how it can be leveraged for maximum impact. This approach involves evaluating product innovation, the potential for strategic partnerships, and a company’s market penetration capabilities to effectively identify promising startups in a crowded and competitive market.

Its system establishes specific milestones for each startup it invests in, and only releases funding when those milestones are achieved. This approach is particularly beneficial for early-stage startups yet to establish their products or services in the market.

If a startup fails to meet its targets, BHVP engages in a comprehensive analysis of the challenges faced by the founders to chart a clear roadmap toward achieving goals.

Before investing in a company, BHVP engages in a rigorous evaluation process to ensure an ideal match. The firm assesses the cost of production, efficiency, and safety of products, analyzes customer profiles, evaluates marketing strategies, and determines whether the product or service is intended for use by hospitals or insurance companies. Obtaining answers to these critical questions are pivotal in its investment decision-making process.

Each step in the investment process is meticulously planned and executed. BHVP institutes a 30-day test period, during which a startup tests their products, evaluates features, and gauges market fit. Successful completion of this initial stage is followed by a 90-day period, during which the same parameters are evaluated on a deeper level. Throughout this phase, a startup refines their business model, validates proof of concept, and establishes their potential for growth.

“If everything works well, we create the term sheet, draw out the company evaluation, and finalize the funds to be injected into the company,” says Brody Stara, partner at Blue Hill Venture Partners.

Not a Square Peg in a Round Hole

When it comes to investing in a company, grooming the founders and making tough decisions are as important as the funding. Many entrepreneurs lack business experience and a clear vision for their company’s future despite being capable engineers and practitioners. This is why BHVP educates entrepreneurs and provides them with the tools they need to succeed in the business world.

  • If everything works well, we create the term sheet, draw out the company evaluation, and finalize the funds to be injected into the company

In the end, it should be a win-win situation for both parties—a perfect fit and not a square peg in a round hole scenario. For this to happen, expectations and commitments must be set from the beginning. This is why BHVP has implemented its carefully crafted funding practice to evaluate a startup’s ability to transform into a profitable company.
Recently, it invested in an innovative company that does eye examinations in remote locations. The data is shared with an ophthalmologist who gives patients the correct diagnosis without in-person visits. The VC firm has funded and supported many companies that are making a difference in people’s lives. With each investment, BHVP ensures to maintain complete transparency and trust as that creates value for all stakeholders, including investors and portfolio companies.

Scaling the Ladder

BHVP has ambitious plans for the future, and one of its biggest decisions is to expand its reach beyond healthcare and invest in promising companies across various industries. In addition, it aims to bring on more investors who can collaborate with the firm to identify outstanding entrepreneurs and companies to invest in.

Although these initiatives carry inherent risks, BHVP is well-equipped to navigate these challenges. The firm has already established a working model to identify potential startups and possesses the requisite expertise to manage investor funds. It has also established connections with some of the most renowned universities and hospitals in Boston, facilitating access to top talent in healthcare and technology.

Ultimately, the future of health technology rests on the best ideas from around the globe. In line with this, BHVP acts as a bridge between great ideas and investors, ensuring companies have the requisite support and funding to continue expanding the frontiers of innovation, on a global scale.