Planful Acquires Marketing Saas Provider, Plannuh

The acquisition improves the continuous optimization and streamlining of the marketing spend mix and the collaboration between marketing and finance teams.

FREMONT, CA: "Marketing is an increasingly important and large investment area for many businesses, yet there is huge friction in planning and tracking investments at granular levels. The Plannuh team has solved this problem in such an impressive way. We fell in love with the technology and the team and are delighted to welcome them all to Planful and our mission." says Grant Halloran, CEO of Planful.

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Planful, one of the pioneers of cloud-based financial performance management software, has revealed the purchase of Plannuh, the market leader in cloud-based marketing performance management. Planful now offers seamless cooperation between finance and marketing teams, as well as other business users, with the integration of Plannuh. These capabilities equip forward-thinking CFOs and CMOs with the tools necessary to develop greater chances for business growth across the enterprise.

Plannuh offers comprehensive financial intelligence for all marketing efforts to marketers. Marketers can course-correct campaign and activity investments in real-time to improve ROI while boosting transparency and collaboration with Finance colleagues.

Marketing investments must plan at the campaign and activity levels. Hundreds of thousands of marketing departments are in spreadsheet hell, making it difficult to continuously optimize activities to drive higher ROI and support Finance's need for accurate spending, accruals, and results in data. Plannuh lets users:

• Consolidate goals, campaigns, budgets, and performance indicators in agile marketing planning.

• It provides AI-enabled marketing budget and spending management.

• Import and customize budgets for full alignment and tracking across regions and functions with pinpoint accuracy.

• Calculate CPO, ROI, and LTV in real-time to show and improve marketing's business worth.