Finzi, a LatAM fintech company targets Gen Z.

A LatAm fintech company, Finzi, which was launched with the aim to serve the teenage generation, raised 350,000 dollars in the pre-seed funding.

FREMONT, CA: Finzi, a LatAm fintech that launched in June, 2021, and closed a 350,000 dollars pre-seed round in early October, is primarily aimed at this generation. According to Crunchbase, angel investors who participated included Allen Gannet and funds First Check Ventures and Innopact VCs. Finzi was founded in Colombia by Mexican and Colombian entrepreneurs Juan Zavala, CEO; Alejandro Villegas, CTO; Paulina Zavala, product manager; and Angeles Herrera, marketing manager.

Juan Zavala told Conxto that his interest in starting a fintech company in the teen banking space stemmed from his time at Mastercard. While working at the payments company, Zavala noticed that Gen Z-focused fintech products were thriving in the US and the UK. In Latin America, however, this was not the case. According to Zavala, fintech companies in this region are more focused on the adult population because they have more expenses and thus represent a more profitable segment. As a result, banking for teenagers has lagged behind, despite the fact that Gen Zers begin worrying about their finances at the age of 13, according to Raver Reviewers.

According to Finzi's CEO, while traditional banks have offered products and services for years, they have never done so with the necessary focus on the youngest populations. As a result, Zavala and his team expect Finzi to be a one-of-a-kind solution for this market. Gen Z is very disruptive, and they want to demonstrate that within the company, he added. Zavala also stated that the company's value proposition, which currently has 10 employees, includes a differentiator: a gamified financial education platform. They call themselves a fintech/edtech company, he explained. Finzi's goal with its financial products and services is to empower young Latinos to have a more successful future.