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Financial Services Review | Monday, January 31, 2022
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Several FinTech banks that were formed with the prime aim to serve the Latin American region with various financial services.
FREMONT, CA: Latin America (LATAM) and the rest of the world are banding together to combat the pandemic. Despite the various challenges imposed by the pandemic, the region's FinTech demand has increased. To combat COVID-19 stress, an increasing number of financial institutions are stepping forward, offering a variety of digital financial services.
Nubank is a well-funded Latin American challenger bank that creates simple, secure, and entirely digital solutions for its customers' financial lives. In 2014, FinTech launched its first product, a credit card with no annual fee that was entirely managed through a mobile application. Nubank launched its proprietary loyalty rewards programme (Nubank Rewards) in 2017, as well as a digital account (NuConta), which is now used by over 17 million people. In 2019, the company began testing its personal loan product and opened its first international offices in Mexico and Argentina.
In Argentina, Ualá is a FinTech that is revolutionising personal finance with an app and a card. Pierpaolo Barbieri, an Argentine entrepreneur, founded and launched Ualá in October 2017 with the goal of improving financial inclusion in Argentina by providing an innovative, integrated, branchless, and low-cost experience.
Mexican FinTech Konfo is dedicated to providing SMEs with a new financial services experience. It provides digital banking and software tools to help small and medium-sized businesses grow and become a strategic ally for small and medium-sized businesses promoting the Mexican economy. The firm is committed to transforming financial services and assisting businesses to strengthen its core.
Neon is a Brazilian FinTech founded by Pedro Conrade with the mission of redesigning and simplifying people's financial experiences through the integration of technology and design. Neon was founded with a single goal in mind: to provide any Brazilian with an accessible bank account, with the user experience at the forefront of everything. The company sparked a revolution in the Brazilian market, which was still dominated by traditional banks.