Insurance advisors play a pivotal role in assisting individuals and businesses to select a coverage plan that best fits their needs, risk profiles, and financial objectives. This demands them to have in-depth industry expertise and stay abreast with the latest trends and newest insurance products, empowering them to educate clients to make informed decisions. However, the lack of proper resources and time often puts advisors in a tough spot, preventing them from developing marketing collaterals for supporting their clients and, subsequently, business growth initiatives. They strive to distinguish themselves from others by offering top-shelf advice and strategies that provide real-world solutions for clients along with highly competitive products.

An affiliate office of a nationwide group of independent insurance marketing firms, Creative Financial Services (CFS) fits the bill in helping insurance advisors develop marketing materials for co-branding and generating leads to grow their business. It helps them expand their reach, grow their customer base, and create lasting client relationships without investing valuable time and effort through automated e-marketing, campaign analytics, consumer-driven quoting tools, real-time lead notification, and social media marketing.

Its customized solutions equip advisors with essential tools and knowledge to effectively support their clients in selecting the relevant insurance products. The company’s relationships with a large number of selected insurance carriers allow it to provide advisors with competitive options for addressing the varied insurance needs of their customers. Through this network of leading insurance carriers, CFS maintains a comprehensive, competitive portfolio of companies and products for annuities, life, long-term care, and disability income insurance products. This includes certain proprietary and limited availability products and strategies for aff luent clientele often inaccessible through other sources.

The company educates clients and advisors to have a clearer understanding of the terms, conditions, and benefits of their annuity and insurance contracts. For example, CFS provides guidance with consideration for convertibility when term life insurance is being requested. Choosing the right plan allows policyholders to convert (exchange) a term life insurance policy into permanent life insurance without undergoing additional underwriting, guaranteeing benefits even after the expiry of the term policy regardless of any change in health or insurability of the insured. CFS also assists in formulating relevant crediting strategies based on historical back-casting that is realistic and consistent with the projected values in annuities or life insurance illustrations.

CFS also assists brokers in crafting retirement plans that allow individuals to make educated decisions focused on tax-efficient retirement strategies to boost postretirement income.

“We provide cost-effective, tax-efficient solutions for life insurance, income and retirement planning for individuals and business,” says Richard Doerr, managing partner, CFS.

The company remains committed to finding new ways of protecting assets from unexpected financial hardships. Its expertise and personalized approach to both long-term care and disability income have helped expand its solutions and services through top insurance companies in these respective industries. Decades of experience and thorough research have enabled CFS to understand the complexities of these specialized markets. It aims to make the process easier for brokers and help them build and maintain solution-based plans by equipping them with current product, coverage, and regulatory information.

We provide costeffective, tax-efficient solutions for life insurance, income and retirement planning for individuals and business

In the annuity markets, the company offers tools to give insurance professionals real-time rates, quotes, illustrations, and policy information for a range of products. This includes fixed, indexed, multi-year guarantees, single-premium immediate annuities, structured settlements, and terminal funding.

Incorporating in-house underwriting expertise, CFS knows how to research and source additional information to improve applicants’ risk profiles for enhanced underwriting results. For instance, it helped an individual to obtain $11 million in permanent life insurance at the “preferred best” rate class even though his previous “bestcase" offer had been Standard-Table B, which was a 50 percent higher mortality charge than just Standard rates alone. As a result, the client was able to utilize life insurance as a powerful wealth management tool at a significantly reduced out-of-pocket expense.

In another case, a broker struggled to find insurance for a prominent celebrity due to the nature of his work. The team conducted in-depth informal underwriting and leveraged its relationships with multiple insurance carriers to find the customized solution.

CFS’ client-centric approach allows it to effectively support advisors with solutions for wealth transfer, income and asset protection, premium financing, and insurance and retirement planning beginning with tax efficient funding and accumulation and ultimately ending with taxadvantaged distributions. Additionally, it provides tools and resources to assist advisors’ business clients in buysell planning, informal business valuations and executive compensation strategies.

CFS remains a trusted partner to financial advisors and continues to deliver promising planning advice and product recommendations that fit each client’s needs.