BO BRAZIL

BO Brazil, a boutique M&A firm founded by Rony Blinder, specializes in supporting mid-stage entrepreneurs. With over two decades of experience in financial management and M&A, Blinder has been instrumental in driving the success of numerous businesses.

A graduate of the University of São Paulo, Blinder is a highly accomplished financial executive with over two decades of experience in financial management and M&A. He has served as CFO for Lowe, McCann Erickson, Cinemark, and Aster Petroleo. Throughout his career, he has been recognized as a reliable advisor to various companies, including some of the world’s most significant global private equity and venture capital funds.

Using his extensive experience, Blinder has spearheaded numerous successful deals with his partner, Marcelo Liberman, at BO Brazil. Aiding them in the deal-making process is its senior and sagacious team, who possess the requisite experience to deal with owners of mid-size companies. BO Brazil is a specialized firm with a focus on various sectors, including health, technology, consumer products, corporate venture, and ESG projects. The company has demonstrated a remarkable ability to generate a consistent stream of successful deals, with a track record of over 12 transactions in the past two years alone. This success attests to the firm's expertise and proficiency in managing deal flows across multiple sectors.

In addition, BO Brazil has ingeniously devised an approach hinged upon five fundamental pillars: a meticulous understanding of the market landscape, the power of networking, crafting a strategic vision, the art of negotiation, and a steadfast commitment to providing a superlative experience for its clients.

Leveraging its team’s wealth of experience in running companies coupled with a penetrating grasp of the market, the firm enables its clients to lay the foundation for robust business plans and undertake investor outreach with exceptional efficiency.

Networking, an indelible facet of the firm’s operations, is further bolstered by its strategic alliances with global M&A behemoths, designed to seamlessly channelize investment into the Brazilian market by facilitating an unhindered exchange of project information.

BO Brazil’s preeminence in the entrepreneurial landscape of Brazil is not just confined to designing and implementing efficacious business plans but also extends to shepherding entrepreneurs towards fulfilling their long-term aspirations, with the crafting of the perfect strategy that can potentially double or triple the size of their businesses. The firm’s proficiency in negotiations allows it to bridge the chasm between the entrepreneur’s expectation and the investor’s willingness to pay with a finely calibrated financial analysis that incorporates future projections and valuations of the company according to the prevailing market rate.

When the well-known Brazilian adhesive company Tekbond encountered working capital issues due to supply chain problems, Blinder’s extensive knowledge proved invaluable in finding solutions to the problem. By leveraging his exceptional ability to attract private equity investors and extend commercial channels for the firm, Blinder played an instrumental role in Tekbond’s success. Thanks to Blinder’s assistance, Tekbond could overcome its working capital issues and create a high-quality product at a reasonable price and establish a strong brand identity, attracting numerous private equity investors.

It is no surprise that Blinder was awarded the prestigious honor for the best cross-border transaction in the world by the M&A Advisor in New York in 2014, a testament to his exceptional achievements in the field of M&A.

“My financial background with multinational companies helps me understand an investor’s growth expectations and act as a successful facilitator between them and the entrepreneurs,” says Blinder.

Blinder’s expertise is further exemplified by the successful acquisition of Brazilian software company Folhamatic by the UK’s Sage Group, which was facilitated by BO Brazil’s guidance. With BO Brazil’s help, the client could accurately value the company and prepare for its sale, ultimately selling 60 percent of the company to a US venture capital firm for twice the founder’s initial expectation. Following the acquisition, Folhamatic doubled its size within a year by acquiring three additional companies, including a content company the founder had previously hesitated to invest in. BO Brazil played a crucial role in negotiating the acquisition and aiding in the post-acquisition integration, which ultimately resulted in the company being sold to Sage Group for over USD 400 million.

BO Brazil’s steadfast commitment to delivering an unparalleled experience to its clients, coupled with its unimpeachable track record, has cemented its reputation as a venerable player in the entrepreneurial ecosystem of Brazil. The firm’s success demonstrates how a business can expand and thrive with the right guidance and approach. A well-established market position and consistent growth make BO Brazil well-positioned for the future.