Caroline Troy, Troy Valuations | Financial Services Review | Top  Valuation Services Companies in CanadaCaroline Troy, President
Understanding the true value of a business is integral for its overall health and successful future endeavors, including exit strategies, succession planning, and divestitures. Most entrepreneurs, therefore, seek precise valuation that goes beyond mere guesswork and serves as a foundation for more in-depth discussions and negotiations.

That’s where a distinguished business valuation expert, Troy Valuations, can help.

Established with a mission to help businesses reduce their risk in transactions, it offers impartial valuation services that enable them to make informed decisions. Troy Valuations’ expertise lies in offering unbiased evidence-based conclusions, empowering clients to undertake complex corporate negotiations, facilitate business transactions, secure funding, and develop robust investment strategies. With exceptional ability to ascertain asset values, support fair divisions, and provide evidence for equitable settlements, the firm ensures objective resolutions in legal matters.

Troy Valuations’ commitment to precision is exemplified in the production of accurate business valuation reports for divorce settlement, litigation, and strategic tax planning, bringing clarity to negotiations and trials.

“Our specialized knowledge in business valuations helps quantify the risks involved in business transactions, ensuring compliance and accountability with the industry standard,” says Caroline Troy, president of Troy Valuations.

A team of qualified and seasoned professionals is central to Troy Valuations’ excellence. Led by Caroline, a chartered business valuator from Canadian Institute of Chartered Business Valuators (CBV Institute), the team applies professional standards from an independent and objective perspective to provide clients with fair valuations and analysis to meet their diverse needs.

There is no one-size-fits-all way to value business, and Troy Valuations embraces a personalized approach to client engagement. It begins with an in-depth discussion and reviews a list of their documents to understand their needs and objectives. Clients can easily submit these requested documents via an online portal accessed only through two-factor authentication. This is integral for ensuring the confidentiality of information.

Additional information specific to these documents is also requested for creating a top-notch financial model. Its team maintains seamless communication with clients’ professional advisors and others to ensure complete transparency throughout the process. By incorporating all these responses, the company creates a report that best quantifies the value of their business for the required purposes.

Our specialized knowledge in business valuations helps quantify the risks involved in business transactions, ensuring compliance and accountability with the industry standard


A testament to Troy Valuations’ excellence is a recent collaboration with a lawyer, representing a defendant in a breach of contract. Dissatisfied with a $2 million damage estimate presented by the plaintiff's experts, the client sought Troy Valuations’ assistance to assess the report for a comprehensive rebuttal. The company’s thorough critique and rebuttal revealed a significantly lower projected amount, approximately $35,000, in the event of the alleged breach.

Upon receiving its reports, the plaintiff's counsel amended their assessment, reducing damages estimate to $500,000. The team reevaluated the amended report and reaffirmed its assessment of damages, which aligned closely with the original figure of $35,000. As the case progressed to trial, the judge accepted Troy Valuations’ reports with some minute modifications, confirming a substantial win for the client.

This demonstrates its legal representation and analytical abilities in successfully navigating the complexities associated with litigations. Built upon this foundation and commitment to quality service delivery, Troy Valuations continues to support businesses in enhancing the transactional strategies and serves as a go-to partner for business owners in their journey of negotiations and mitigating associated risks.