19MAY 2024with new technologies such as artificial intelligence, this data strengthens the bank's ability to personalise offers and place them at the right time so that customers are the ones who make the decision that best suits their needs and that the bank will accompany that decision.Digital transformation is in BBVA Mexico's DNA, and nowadays, financial health is immersed in developing each product, service, and functionality as we encourage savings, investments, and wealth caring. The proposals on improving clients' financial health must be substantial; for example, customers who have a payroll at the bank receive an invitation to save an amount that allows them to meet unexpected expenses with Apartados. This spending pocket sets aside a specific amount of money to save. Currently, it has 4.3 million customers with 8.8 million Apartados.Another proposal is based on identifying unusual customer expenses and, based on their indebtedness situation and credit and transactional history, we can offer a loan to avoid decapitalisation. Additionally, when clients receive a significant flow of money, they are invited to invest and generate savings to increase their assets. Finally, customers who pay their card month by month but for any reason begin to pay the minimum can sign up for a fixed payment plan with a lower interest rate than the one on the card.Inside the BBVA Mx App we have `Mi día a día' a personal finance manager. In the first half of 2023, 16.1 million customers used this functionality to see their behaviour of income and expenses, which is reflected in an average of 2.35 interactions per customer, which means 75 percent more than the same period in 2022. 6.1 million Clients have used tools such as the interest rate simulator to adjust their spending limit and turn their cards off and on. Finally, there are over 513,000 clients with more than 563,000 investment funds, of which 73 percent were acquired through digital channels.At BBVA Mexico, we understand that the sustainability of the financial business is in the relationship with our consumers and has to do with giving them better decision-making tools. Hence, financial health is the only way we will achieve it. The banks will survive the next transformation challenge because they will seek and grow this sustainable relationship, as each client will choose the banking institution capable of walking side by side, accompanying them in building a solid financial strategy. The digital transformation has revolutionised how consumers perceive their relationship with the financial system
< Page 9 | Page 11 >