19JUNE 2024WEALTH MANAGEMENTTOP 10SERVICES PROVIDERS IN MIDDLE EAST - 2024Individuals and institutions seeking to diversify their asset portfolios often look for bespoke financial and investment management solutions. To ensure the best asset allocation based on their requirements, they seek guidance in navigating the current market conditions.Leading the charge in meeting this demand is Probus Pleion. The group brings a holistic approach to wealth management aimed at simplifying clients' financial lives. From offering wealth structuring advice and tax planning to providing family office and fiduciary services and trust management, the group delivers tailored solutions to meet individual needs.The Dubai-based independent wealth management company draws strength from its affiliation with a large and well-established group with extensive capabilities. Its genesis can be traced back to a merger between two distinguished independent wealth management groups in Switzerland, the Probus Group and the Pleion Group. This strategic alliance brought unparalleled expertise, networks and competencies, catapulting the company to the forefront of the industry. "We aim to transpose the enduring model of independent wealth management that Switzerland has cultivated over the past decades to the Middle East," says Bernard Bonvin, Managing Partner and Co-Chairman of Probus Pleion Holding SA.While wealth management remains central to its offerings, the group integrates various services such as in-house wealth structuring advice, tax planning, family office services, corporate services, trust management and fiduciary services. Probus Pleion adopts a third-party model to manage wealth for high-net-worth individuals and institutions. Under this model, clients open bank accounts directly with global financial institutions. It assumes responsibility for managing these banking relationships, facilitating account openings and optimizing interactions with banks.Its account management operations are particularly useful in the UAE, a hub for migration and wealth accumulation that experiences a constant influx of affluent individuals. As the wealthy demographic continues to grow, demand increases for comprehensive wealth management services tailored to their specific needs, which Probus Pleion fulfills.Its team offers global support to clients seeking a comprehensive suite of financial management services--including family offices and immigration assistance--upon arrival in UAE. This enables them to assist with clients' residency setup and provide ongoing support. Its responsibilities extend to minimizing clients' involvement in day-to-day paperwork, ensuring a streamlined experience.Leveraging its extensive capabilities, the company provides a wide range of investment services at a high standard in collaboration with more than 20 banks. This strategic positioning enables Probus Pleion to maintain an exceptionally open architecture that offers flexibility and choice in investments to clients.One significant aspect of its operations involves managing multi-banking relationships for a specific investor, wherein a select set of banks is chosen based on their capabilities and the general diversification requirement. They possess substantial global portfolios exceeding $50- $100 million spread across multiple regions, overseen by themselves or by the Probus Pleion team. It offers a comprehensive view of these portfolios that aid clients in allocating their capital globally often through asset consolidation. Probus Pleion employs a robust proprietary IT system to make the process faster and seamless, offering real-time global asset consolidation. This facilitates informed investment decisions for clients akin to optimal corporate treasury management, prompting assessment of their global portfolio impact. At the core of its success is its highly-skilled global investment team. Focused on attracting top talent and nurturing long-term relationships, Probus Pleion has assembled one of the strongest teams. It consists of individuals with diverse backgrounds and extensive banking experience devoted to clients' financial wellbeing.Probus Pleion epitomizes a paradigm shift in independent wealth management, blending Swiss precision with Middle Eastern dynamism. Bringing a comprehensive range of services, a collaborative approach and a relentless commitment to excellence, it is a force empowering clients to realize their financial objectives and confidently navigate complex global markets. Tailored Solutions for Simplifying Financial AffairsProbus PleionBernard Bonvin, Managing Partner & Co-ChairmanWe aim to transpose the enduring model of independent wealth management that Switzerland has cultivated over the past decades to the Middle East
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