9DECEMBER 2023The objective is to anticipate our customers' different needs to contribute more effectively to their day-to-day financial management with increasingly personalized interactions.Additionally, we are closing our first use case with generative AI - we want to evolve the intelligent agent that is already being used internally by our commercial network and extend its 24/7 availability to our Customers. It is also worth highlighting the different partnerships we form in this area, with companies and research units considered best in class, as is the case of a recent partnership with a national company, a world leader in financial fraud.Value Realization at the Center of our AI StrategyOne of our core concerns is to ensure that the implementation of our AI strategy generates value for customers and drives sustainable returns for the bank. New ideas and use cases are discussed and prioritized within the value Management Committee of our global transformation program, thus ensuring alignment with the overall strategy of the bank. Furthermore, the significance of OKRs truly comes to light when it comes to monitoring our progress and tracking the value we're generating for the bank. They offer us a structured framework for establishing precise objectives, tracking advancement, and harmonizing our AI endeavors with our overarching strategy. This ensures that every move we make contributes to tangible value and sustainable growth.Four main pillars have driven our success in value generation through AI:· Data & Infrastructure - This pillar focuses on the foundation of our AI strategy: high-quality data and a robust technology infrastructure. · Talent & Skills - Securing in acquiring the right talent and developing the necessary skills within the organization.· Solid Partnerships - Collaboration with the right partners to access cutting-edge AI solutions and stay at the forefront of AI advancements in the financial industry.· Ethics & Responsibility - Ensure that our AI systems are designed and deployed with fairness, transparency, and accountability - Adhering to relevant regulations and standards.The Future: Our (AI) VisionConsidering the ongoing technological disruption, including autonomous driving, smart homes, and virtual assistants, we realize that our daily lives are evolving in alignment with our interactions with technology and AI. Therefore, we and our competitors must also adapt to this new reality.The future of AI in the financial sector will likely witness greater emphasis on fraud detection, personalization, and automation. However, the primary trend we anticipate is the widespread availability of highly advanced virtual assistants, available 24/7. These assistants will engage in contextual dialogues, supported by real-time data, and will be seamlessly integrated into our customer's daily lives. They will not only expedite routine tasks such as transfers, payments, and inquiries but also offer hyper-personalized financial advice tailored to each customer's unique goals.As we chart our course into the future, we remain committed to harnessing the power of AI while upholding the highest ethical standards - we believe that financial companies should be dedicated to building an AI-powered financial world that is not only efficient and customer-centric but also transparent, responsible, and built on trust. We've been getting significant gains on the effectiveness, frequency and relevance of communications through the personalization of campaigns - personalized offerings are now achieving boosts, up to 16 times the effectiveness compared to generic interactions
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