6AUGUST 2025Editor's NoteAccounting at a Turning PointFinancial clarity is no longer a back-office function. It has become central to how businesses plan, scale and respond to change. Across Canada, firms are reevaluating the role of accounting and tax advisory--no longer viewing them as reactive services, but as active contributors to strategic direction.What's driving this shift is not just regulation or risk. It's complexity. Global supply chains, evolving tax codes, cross-border digital operations and a new generation of finance technology have transformed the accounting space. Businesses need partners who understand the nuances and can translate numbers into decisions that move the organization forward.Technology has accelerated expectations. Real-time reporting, AI-driven forecasting and seamless integration across financial systems are no longer add-ons--they are baseline requirements. Yet the real differentiator remains the same--trust. In times of volatility, companies lean on advisors who bring both technical strength and sound judgment. Relationships matter, and so does deep domain knowledge.This issue features leaders who reflect that shift. Professionals like Sébastien Poirier at UNI Financial and Julie Ellsworth-Enman at Sofina Foods, are part of a growing network of decision-makers bringing agility and foresight to the finance function. Their inclusion speaks to a broader trend--finance professionals are stepping forward as business strategists. The path ahead demands more than tools and automation. It calls for expertise rooted in context and relationships grounded in reliability. As financial operations grow more connected, so too must the people managing them. Whether preparing for audits, navigating changing policies or planning the next phase of growth, the best firms see accounting as a driver, not a report.Accounting is no longer just about accuracy. It's about adaptability, insight, and leadership--qualities that define the new standard in finance.Let us know your thoughts!Copyright © 2025 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Managing EditorJeff RodriguezEditorial StaffAaron Pierce Ava Garcia Joshua ParkerPearl JohnsonVisualizersRobert Gray SmithEdwin paul *Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEmail:sales@financialservicesreview.comeditor@financialservicesreview.commarketing@financialservicesreview.com AUGUST 15, 2025, Vol 06 - 16 (ISSN 2835-9771) Published by ValleyMedia, Inc. To subscribe to Financial Services ReviewVisit www.financialservicesreview.com Jeff RodriguezManaging Editoreditor@financialservicesreview.com
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